Case studies
A look at how I work end-to-end. Two studies are written up below; more are on the way.
Mudflap
Route Optimizer
Helping truck drivers choose the most profitable route, not just the fastest one. Shipped a load chooser that balances fuel, time, and trust. Results: 2 of 3 goals met, 58% faster decisions.
Square
Seller Community Evolution
Rethinking how Square sellers find each other and get help. Reworked the IA, the design experience, and peer-to-peer support. Results: +4% weekly registrations, +11.3% weekly active users, −2% CS contact rate.
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Designed with care in San Francisco.