Open to work
Hey, I'm Puka! Your friendly neighborhood product designer, here to make the everyday products people rely on work a little better for them.
What I bring to a team.
Built from zero
Founding designer at Fleetworks and GlossGenius, first design hire at Brightflow. Comfortable with ambiguity.
Meets any team
Tiny startups or big orgs, I fit how I work to meet where a team actually is.
Systems thinker
Structure matters as much as the screens. Good systems keep teams fast and the product consistent.
End-to-end
Research through launch, in it with engineers all the way to ship. I reach for AI tools when they speed up prototyping or help get code out.
About
A multi-displinary creative
Product Designer
Sound Designer
Type Designer
Photographer
Sign Painter
DJ
I’m a creative professional born and raised in San Francisco, California. In 2018, I graduated with a BA in Broadcast & Electronic Communication Arts from San Francisco State University with a focus on sound design for film. That same year, i stumbled into the role of a product designer and haven't looked back since. I bring an intersectional lens to my work as a queer, non-binary person of color and I believe good design should be equitable, accessible, and make life easier for everyone.
In my free time, I like to pursue other creative ventures such as film photography, signpainting, and DJing. I also recently completed a year-long course in type design. Most importantly, I enjoy hanging out with my two dogs, Poenui & Hilo, who you can follow on IG: @poenuithebully.
© 2026 Ekekela Novero. All rights reserved.
Designed with care in San Francisco.