Hi! I’m Ekekela.
But you can call me Puka.
I am a Bay Area-based Product Designer who is passionate about bringing users real value by prioritizing design decisions that make their lives easier and more fulfilling.
Highlights
I have almost 8 years of experience ranging from early/mid-stage startups to large organizations. This has made me adaptable to various team sizes and different levels of design maturity within the company. My previous experiences lend to my ability to move through the end-to-end design process with ease, starting from user research all the way to implementation.
Redesigned the Square Seller Community
Improved efficiency in design + third-party Eng relationship
Wore multiple hats as solo designer (Design, PM, and EM)
Founding Product Designer
Led design for multiple product teams
Redefined existing design system + created new components
Implemented new design processes in collaboration with PM and Eng functions
Early designer (first full-time hire
Collaborated with Product team to create product vision (AI)
Revamped the UI of the brand & elevated the experience of existing features
Select Work
Mudflap Route Optimizer
Providing guidance to truck drivers in order to help them make decisions that will maximize their profits.
GlossGenius Instant Payouts
Empowering beauty professionals with greater control of their funds by enabling faster payouts.
Seller Community Evolution
Helping small business owners create community and organic connections via Square’s online community.
Brightflow AI Refresh
Providing businesses with a clear, intuitive tool that allows them to assess their financial health at a glance.