Hi! I’m Ekekela.

But you can call me Puka.

I am a Bay Area-based Senior Product Designer. I’m passionate about bringing users real value by prioritizing design decisions that make their lives easier and more fulfilling. I also have other skills that inform my everyday work!

Sound Designer

Photographer

Videographer

DJ

Sign Painter

Small Biz Owner

download resume

Highlights

I have 6.5+ years of experience ranging from early/mid-stage startups to large organizations. This has made me adaptable to various team sizes and different levels of design maturity within the company. My previous experiences lend to my ability to move through the end-to-end design process with ease, starting from user research all the way to implementation.

Redesigned the Square Seller Community

Founding Product Designer

First full-time Product Designer

Improved efficiency in design + third-party Eng relationship

Wore multiple hats as solo designer (Design, PM, and EM)

Led design for multiple product teams

Redefined existing design system + created new components

Implemented new design processes in collaboration with PM and Eng functions

Collaborated with Product team to create product vision (AI)

Revamped the UI of the brand & elevated the experience of existing features

Select Work

Seller Community Evolution

Helping small business owners create community and organic connections.

GlossGenius Instant Payouts

Empowering beauty professionals with greater control of their funds by enabling faster payouts.

Brightflow AI Platform Refresh

Providing a seamless setup process for GlossGenius payments, making it effortless to start getting paid.

GlossGenius Payments Activation

Providing a seamless setup process for GlossGenius payments, making it effortless to start getting paid.